To maximise sales, companies need qualified leads for their salespeople to call on. An Interim Direct Marketing Consultant can create tailored lead generation programmes to generate qualified respondents, using online or traditional media. They can articulate and implement compelling offers designed to motivate prospects' response.
Our Interim Direct Marketing Executives can operate in a green-field environment, creating a company's first lead generation campaigns. Alternatively, they can operate in established direct marketing organisations, to turn around underperforming programmes or counteract cyclical downturns. Like all interim managers, they can be applied quickly in times of need, and withdrawn when the job is done.
Field marketing is where marketing meets sales. Specialists in field marketing must have expertise in both areas. Since Executives Online specialises in placing both Interim Marketing Managers and Interim Sales Managers we can identify the ideal consultant for you – one with expertise not only in field marketing, but also in your industry.
Our Field Marketing Consultants can help your field personnel to plan, budget, design and execute marketing initiatives at a regional level. Techniques they have experience in techniques such as lead management, customer segmentation, trade promotion management, campaign management and content management.