and project management roles.
Practice Areas
Internet Marketing Consultants and Media Consultants
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Marketing Manager?
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Internet Marketing
- Does your organisation need to make a more serious effort to market via the internet?
- Do you need to make a major upgrade to your online marketing efforts?
- Do you need to develop new interactive marketing programmes?
- Test advertising on online media?
- Better utilise email marketing?
- Explore the possibilities of search engine optimisation and search engine marketing?
While the web is of growing importance to a vast array of businesses, marketing on the web is a specialised and highly technical pursuit. It's also one that for many companies requires a periodic rather than a sustained effort. In such cases an interim internet marketing manager is an excellent choice. They can come into your organisation, quickly assess what interactive marketing techniques are appropriate for your situation, develop an internet marketing plan, and execute that plan, harnessing whatever vendors are appropriate. Then, once the difficult work of developing and launching your programmes is done, you are not saddled with having an under-utilised internet marketing expert on staff.
Media Consultants
- Do you need to execute a major advertising campaign and need help either identifying the appropriate media, or evaluating media recommendations from your advertising agency?
We can have an interim media specialist on you staff in days to help you design, execute, and evaluate your media strategy. And since they're an interim, the commitment is short term. Once the work for your media campaign is over, so too is the interim assignment.
IoD Factsheet on Interim Management
The Institute of Directors' Factsheet on Interim Management provides context and tips on how an interim executive can best add value to a business.
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