and project management roles.
Practice Areas
Public Relations Consultants and Events Managers
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Public Relations Consultants
Public relations is a powerful marketing approach, but it is one that operates in a dramatically different fashion from other marketing channels. Consequently, there are many situations in which firms need public relations help.
If your organisation has never seriously employed public relations, we can provide you with an interim public relations manager with in-depth experience in your industry. This interim manager can kick-start your PR programme, helping you to engage the public relations resources you need, and training your marketing staff in their use.
In other cases, your organisation may have been using public relations for a long time, but the programme may no longer be performing at its former levels. One of our interim public relations experts can tackle the situation, identifying the weaknesses and missed opportunities in your PR programme, and applying immediate hands-on muscle to getting your PR programme back on track.
Event Marketing Consultants
For many businesses, event marketing is a powerful promotional method. Unfortunately, it is also one that produces serious staffing issues. Only a few events a year are important for most organisations. And even in industries where there are many events, usually there are a handful of events that are much bigger and more important than the others.
To handle these major events, a company's marketing staff is often stretched to the breaking point. For big events it is typical for companies to lack both the event-marketing expertise to design and manage the marketing event, and the manpower to execute the event.
Interim Event Marketing Consulting is the solution.
Our interim event marketing consultants can initiate or sustain your marketing events, bringing expert knowledge of your industry and of events management. And, like any freelance marketing manager, they can be applied to a particular event or season, without the need for an on-going employment commitment.
Bounceback
Bounceback addresses issues of managing in recession, using research conducted among over 600 senior executives based in Australia and registered with us. Their insights and lessons can help any company to weather – and even benefit from – the current economic climate.
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